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Custom Software Development in Digital Transformation

Custom Software Development Value in Digital Transformation

In our modern tech-driven world, leveraging digital transformation software development services for business growth is nothing out of the ordinary. Small firms and enterprises, startups and well-established organizations, B2B and B2C segments, more and more companies feel the need to transform the way they do IT. It’s no wonder, as digital enhancement allows the company to stay agile, keep up with tech innovations, bring more value to customers, and optimize workflows for better results.

Digital transformation encompasses the incorporation of digital technology in different areas of the business to improve how it operates, facilitate corporate culture, and deliver a better customer experience.

According to recent surveys, digital transformation is a top priority for companies across the world. This makes sense since automation and digitization of non-digital processes lead to higher efficiency and better customer experience.

Priorities for IT technology initiatives in companies worldwide from 2020 to 2021 Statista

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This process of digitization, however, is nearly impossible without custom IT solutions that deliver exclusive capabilities required for groundbreaking changes.

Digital Transformation Tendencies for Software Development

Nearly 60% of G2000 companies will have created custom business platforms to foster innovation and growth by 2023. Custom software product development services help build customer engagement models that promote company-client bonds and bring more value to users as well as optimize internal workflow for better performance.

Due to the increased need for custom-tailored tech solutions, the software digital transformation industry is constantly evolving. In light of this, we can trace certain trends that have arisen as different organizations embark on their digital transformation journey.

As a custom software development company with a proven record of delivering IT solutions, the brightest minds of Ergonized have defined three main trends in app development:

  • Mobile-first approach;
  • API-first approach;
  • Low-code approach.

Let’s dive into what stands behind each of these principles.

Mobile-First Approach

Before we explain this core idea, let’s first take a look at the statistics for mobile use.

Mobile traffic makes up 54.8% of all web traffic, meaning that more than half of all Internet users rely on their mobile devices for site browsing.

Google has also revealed that 59% of buyers claim that the possibility of shopping through mobile is the defining factor when selecting the brand.

It might sound surprising, but a study put out by, showed that among British workers =75% of employees felt less productive when away from their desks due to the lack of a mobile app alternative. At the same time, based on the PwC US Remote Work Survey carried out in January 2021, only 22% of companies provide a mobile experience for their workers. This is massive underinvestment.  A report from Emergence Capital reveals that diskless mobile technology boosts employees’ productivity by 33% and saves costs by 21%.

Considering the growing popularity of mobile web browsing and its effect on employees, companies need to prioritize the development of phone-based apps. This is the mobile-first approach.

In practice this means organizations release the mobile-enabled software option first and then scale it up for desktop devices. In other words, it means prioritizing a mobile app version over the desktop one.

This strategy enables your company to boost customer reach, build stronger relationships with them, and increase brand loyalty through an exceptional experience.e. It is also beneficial for businesses that their employees have access to essential data from any place, so they can get work done outside the office.

API-first Approach

According to a global survey of 2,000 knowledge workers, an average employee uses up to 6 or more different apps for tackling daily tasks. That’s a lot of switching and navigating, which prevents employees from reaching the desired level of productivity. What’s more, because of constant navigating between apps, workers waste 32 days per year.

API is a programming code that allows two or more applications to communicate with each other. Simply put, it is a sort of mediator between two pieces of software that transmits signals and data.

In contrast to a code-first strategy where the developers create a code for the software’s functionality and then add a piece of API code at the end, the API-first approach puts the API into its focus. Thanks to this, the priority of the custom software development team is to create a digital product that interfaces with other apps more easily.

Thanks to this approach, the company can connect the apps it uses to deliver a flawless user experience for its employees and customers across different platforms and devices. This ensures the company has an ecosystem of applications that are modular and reusable.

Low-code Approach

The low-code strategy simplifies custom enterprise software development processes, allowing for a custom-made digital product in less time.

The premise of the low-code development strategy lies in the following: The IT team uses pre-arranged blocks of code to assemble a new custom application, eliminating the need for hand-coding and testing new scripts.

This process accelerates custom software application development and promotes the business’s agility to scale up or maintain leading positions. This is a great solution for startups and small companies as it enables the development of a custom application in minimal time and at a lower cost.

Instances for Custom Software Development

It’s tempting to get an off-the-shelf app for your business. However, every business is unique and so are the tech requirements.

In view of that, ready-made software might not be cut out for your specific business needs and goals. As a result, your organization may end up spending more rearranging the business or customizing the software.

That is why building custom software development solutions tailored to your company’s requirements is key for a successful digital transformation.

This explains the investments companies are ready to make in custom software development services, which are expected to reach 7 trillion dollars by 2023.

Organizations are driven by different objectives when it comes to refining customer services. Some of them focus on upgrading customer experience, improving internal workflows,  or delivering a new product, or enhancing the existing one.

Optimize Customer Experience

Most businesses rely on interaction with customers. The problem is a large field of competitors drives up expectations from customers. Modern buyers are app-native, demanding, and expect a flawless connection with your brand through all channels, both online and offline. A recent study shows that 79% of clients are ready to change the service provider if they had a poor experience at least once.

That is why Marc Benioff, chairman and co-CEO of Salesforce, assures that digital transformation starts and ends with the customer in mind. Its core mission is to embrace tech advancements that provide a greater customer experience.

Companies that respond to tech trends and implement technology to enhance customer communication have better gross margins and make more income in the long run.

An experienced custom software development company like Ergonized will help define customers’ needs and develop a digital product that will meet them.

Optimizing Internal Workflow

Digital workflow is the core element of digital transformation. It helps streamline all critical and time-consuming processes by boosting the communication between employees while improving control over business operations.

It’s no surprise that the key priority of businesses during the pandemic, according to Statista, was to increase operational efficiency in restricted conditions.

The custom software development advantages over off-the-shelf solutions include automation of repetitive tasks, integration with other critical applications, improved collaboration between members and departments, better documentation and data organization, enhanced security, and significant cost reduction.

Delivering and Improving Products/Services

Digital transformation software companies help you bring your tech-related business ideas to life. Whether you want to introduce a new digital product to the world or upgrade the existing one, there is no better solution than a custom app development service.

Market Demands for the Custom Software Development

A  peculiar feature of custom software transformation development is that it caters to specific business needs, and often,  general industry-specific trends. Thus, the app development services are shaped by the market landscape and the organization’s culture.

In view of that, some types of custom software applications are more popular than others. We’ll go over some of the most trendy of these solutions.

Custom Cloud Applications

A custom cloud software is a browser-based application built to a company’s specifications. This provides numerous advantages over traditional software.

Firstly, it can be accessed from any device, benefiting both your company’s employees and customers.

Secondly, it is scalable and thus capable of meeting user demand. If your company is growing rapidly or provides seasonal services, the app will operate flawlessly even in conditions of abnormally high traffic.

On top of that, custom cloud software development will save money in the long run. You won’t be paying any fees per user to a third-party company as is the case with off-the-shelf cloud software. Instead, your organization will own the software. As an added benefit, you’ll be able to reduce app maintenance costs that include hardware maintenance, electricity, and rent since the data will be stored on third-party servers that are physically located on their site.

Custom CRMs

A customer relationship management (CRM) system is a digital technology that streamlines business communication with existing or potential customers. It is frequently used by sales teams, marketing, and customer care departments.

Depending on the CRM features, this software stores data about customers helps track communication and provides information for making more personalized decisions. However, 11% of users are not completely happy with their current CRM systems because they do not have features that are critical for performing tasks (46%), are too expensive (27%), deliver poor support (11%), or are hard to use (10%).

A custom CRM app ensures your employees can use every feature meant to optimize, automate, and simplify the workflow.

Custom Knowledge Base

Based on a  survey carried by Forrester, customers favor knowledge bases over other self-service channels.

It means that the time for helpful and customer-oriented knowledge bases has come. This is an organized collection of documentation that contains product use instructions, troubleshooting tips, and other information that customers might want to know about the product or service. This way customers can solve their problem without recourse to a third party.

There are public and private knowledge base platforms with different features. If none of them work with your company’s policy or needs, you’d better ask a custom software development firm to build out a solution for you.

The Biggest Challenges of Building Custom Software

There are numerous benefits to a custom software solution for your organization. However, some challenges might keep your company away from implementing this strategic decision.

81% of companies report that t budget constraints are the biggest challenge for developing custom software. Of course, designing a solution tailored to your company’s needs might require more financial resources at the start, but it will be a more cost-effective strategy for the future.

The easiest way to take advantage of custom software development when your company is on a shoestring budget is to outsource, offshore, or nearshore the service from a third-party organization. Their employees have the skills required to deliver a robust solution while saving on costs. You can also consider API-first and low-code approaches, both of which are less demanding on your budget.

Even though the number of software engineers is expected to grow to 28.7 million in 2024, 47% of organizations claim that they feel the acute shortage of IT talent. Gartner believes that this is one of the biggest barriers to adopting digital transformation technologies, and subsequently, business growth.

Staff augmentation is an effective response to the IT worker shortage as it enables an evaluation of the existing team and outsourcing where there is a skills gap. Another strategy for covering this absence hiring a dedicated team based on the agreement with a service provider. Or your company can fully outsource, offshore, or nearshore the app development service if you do not have an internal IT team.

Benefits of Custom Software Development

Targeted Solution to the Company’s Needs

No two businesses are the same, and yours might have a specific constellation of requirements that none of the off-the-shelf apps can meet. That is why a custom-tailored solution is one of the key reasons companies invest in bespoke software development.

A custom digital product will contain all the critical features for the company’s growth but will be free of capabilities that bring no value and add confusion.

Access to an Innovative Product

If you would like to get a competitive advantage in the market with an innovative digital solution that none of your rivals have, a custom development service is a proven way to get an edge.

For instance, if you want to create an app with augmented reality for your online shop that enables customers to try on clothes, you won’t find ready-made software that can deliver on that vision.

Desired Software Integration

Since an average employee uses around ten applications daily, keeping all the data synced might be challenging. Not to mention, switching between different apps and web pages significantly cuts productivity.

A custom application that has integrations with the right pieces of software will refine existing business processes and allow for a more efficient workflow.

Better Return on Investment

Many businesses are taken aback by the significant investment they’ve got to make to implement a custom software solution. No doubt, developing a custom application from scratch costs more than purchasing a license for off-the-shelf software.

However, the investment in the custom application pays greater dividends in the long run. There is no need to buy extra hardware or assets, maintain servers, or purchase licenses. The personalized software will rely on existing IT infrastructure and resources, avoiding additional costly devices.

Increased Security and Reliability

When you purchase an off-the-shelf application, you rely entirely on the service provider. You have no control over bug management, security measures, or new version releases.

When you get a custom digital product, your company and the IT service provider become responsible for its functionality. You get complete control over the app’s operation and can apply changes or upgrades anytime.


A custom application is your company’s golden ticket for transforming your IT infrastructure and improving workflows, resulting in a better customer experience and enhanced performance.

However, if you feel the shortage of IT talent in your organization to make the leap to personalized software, the qualified and skilled team of  Ergonized app developers is here for you. With a lengthy record of successful custom app solutions, we can build a digital product with the capabilities your business needs for rapid growth.

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Written by

Dmitriy Ogol

Experience in various CRM systems as Zoho, SugarCRM, Hubspot and Pipedrive helped to reach the right expertise level in the CRM systems, which, consequently, lead to significant Salesforce potential. So now, Dmitriy helps to create various solutions on the Salesforce platform.
Starting from 2008, Dmitriy helps in the development of CRM solutions for such industries as Real Estate, Marketing, Insurance and Healthcare.

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