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How To Hire Salesforce Business Analyst

How to Hire Salesforce Business Analyst


Salesforce is the market leader in CRM. However, it has gone beyond CRM a long time ago. Salesforce allows businesses to create and manage individual solutions, automate business processes, integrate with external apps, promote ready-to-use integrated solutions and improved services to meet the requirements of the end customers, and many more interesting things.

Today, most of the world’s enterprise companies and IT giants are clients of Salesforce and use this platform as a solution for their business needs. Therefore, hiring a Salesforce business analyst is becoming more and more pertinent and vital for both novice startups and big firms.

Spoiler: a business analyst is not just about analysis. It is about so much more! Let’s take a closer look at the role of this specialist from different sides.

What is a Salesforce Business Analyst?

In short, Salesforce business analysts are accountable for the business process analysis, the management of sophisticated multi-cloud CRM consulting projects, assuming end-to-end cross-discipline leadership throughout the entire software development life cycle. These Salesforce specialists carry out the timely and quality implementation of software projects, including analysis, design, development, and Q&A, to name a few.

Thus, a Salesforce BA has a project-based, business-improvement role. They help companies improve business processes and increase the effectiveness of Salesforce. To do so, business analysts identify, document, review, and analyze the requests for business issues before creating data-based solutions.

Role, Objective, Skills & Certifications

Ok, but what does a Salesforce analyst do exactly? What is the role of Salesforce business analysts? Think of them as interpreters. They are always ready to help with communication between IT and business stakeholders so that all chain links work together to achieve the best results and implement change management initiatives to improve the user experience and increase productivity.

The primary objective of this position is to manage and develop the Salesforce to provide the full use and adaptation of the platform to match and support business goals through flexible techniques and strategies.

How to become a Salesforce business analyst? How to get business analyst experience? And what skills should a great Salesforce analyst have?

Let’s find out what competencies the ideal candidate for this position must have: the so-called hard and soft skills. The first ones refer to a professional, technical background, and at least basic awareness of Salesforce technologies. The following are the expected business analysis skills and Salesforce expertise of a Salesforce business analyst:

  • Experience in using AppExchange to create a viable solution;
  • Experience in requesting, assembling, and breaking down customers’ data and needs;
  • Experience in creating flow diagrams of future processes;
  • Experience in collaborating with business companions;
  • Experience with Salesforce implementation throughout the full Software Development Lifecycle;
  • Automation, collaboration, data management, sales & marketing skills;
  • Salesforce business analyst certification (we will talk about this later).

BAs also need qualifications, personal qualities, and soft skills. For instance, they must be proficient in and have:

  • Analysis, identifying requirements, business case definition, requirements revealing and review;
  • Process Flow Diagramming (visual);
  • Data mapping, system context diagram, entity relationship diagram;
  • Wireframing, business data analytics, challenge-solving;
  • Strong verbal and written communication skills;
  • Proven stakeholder management skills;
  • Analytical challenge-solving skills;
  • Great presentation skills;
  • Ambition and dedication;
  • Adaptability and willingness to take the right steps to take care of business;
  • Focus on details, the ability to quickly expand the circle of new clients and their business needs;
  • Practical experience in developing Salesforce or comparable CRM product, including workflows, principles of affirmation, and security measures;
  • An associate degree or bachelor’s degree.

A mix of all these technical (hard) and non-technical (soft) skills and qualities is the key to success. And remember: Salesforce expertise and a business analyst’s skill set mean huge opportunities.

Finally, business analysts need one last thing — certifications. Some of them are really important for those who strive to build a solid career. Thus, to become a prosperous BA, it is vital to have the Salesforce Administrator Certification and one Consulting Cloud Certification for business analyst (Sales, Service, or Community). Among others also are a Salesforce data analyst certification and a certification in Management Architecture.

Besides certificates, it is also important for business analysts to constantly grow professionally in order not only to improve their professional skills but also to go with the times. Indeed, the industry is very dynamic, and therefore, BAs must keep up with career tendencies and incorporate them into their work.

Success Areas & Industry Trends

So, let’s explore the available (or soon-to-be-available) exciting opportunities and business analyst trends. Here are the top 3 tendencies at the moment. Some of them have already been put into practice, while others are expected in the near future.

  1. Remote and mobile workforce. This is, first of all, about the feasibility of implementing new technologies. Nowadays, more and more companies create specialized applications for employees who work remotely. This leads to the fact that the implementation of mobile technology is becoming more relevant and widespread than ever. Starting to successfully interact with remote workers in a digital format is the paramount task of Salesforce business analysts who strive to introduce advanced technologies into their work.
  2. Sustainable development objectives. Today, more and more enterprises are pursuing sustainable dev objectives focused on solving problems within the company, community, or globally. A business analyst in Salesforce may be responsible for creating solutions oriented on making the access, use, transfer of big data and info easier for employees and clients in order to achieve the expected end-points.
  3. Artificial intelligence. AI aims to seek optimal solutions for companies, as well as offload sales managers. According to the Salesforce information, clients require individualized services and a personalized approach. Furthermore, most of them expect businesses to communicate with them in real-time. Thus, companies are forced to apply new solutions, including using additional artificial intelligence technologies. One of such solutions, chatbots, not only meet the consumer’s expectations but also helps sales teams and managers get rid of iterative and manual tasks. Therefore, Salesforce's business analytics allow increasing work efficiency by focusing on more primary tasks and influencing the business’ technological and strategic growth.

Salesforce Business Analyst Salary

Now, let’s talk about perhaps the most interesting thing — the salary. Obviously, everything depends on the level of the specialist, including their experience, background, skills, qualifications, certificates, and so on. According to these criteria, there are several categories of Salesforce Business Analyst jobs.

Since specialists can work in different areas, depending on the industry, the access to this profession differs in obedience to your expertise. That means that if you are a proficient and highly skilled expert, specialized roles are open to you in numerous areas. Those who have already held a managerial or analyst position can easily move up to leadership positions, and therefore, earn higher salaries.

But first things first.

Entry-level Salesforce Business Analyst Jobs

Salesforce Business Analysts can start their career with an associate or bachelor’s degree with 1 to 4 years of work experience. Such a business analyst with Salesforce experience can start working at entry-level with an average salary, for instance:

  • Junior BA: $50,642
  • Salesforce administrator: $67,254
  • Management/program analyst: $76,849

Consider that both region and technical background play a role in the determination of the potential income. For instance, a junior BA with 2 years of experience in Phoenix earns $56K per year, while a specialist at a similar position in San Diego can earn over $60K a year.

Advanced Salesforce Business Analyst Jobs

Specializing in the relevant managerial, analytical, or administrative role as a candidate with a bachelor’s or master’s degree can lead to progressive positions. Among them are:

  • Information security analyst: $71,779
  • Organizational development consultant: $83,683
  • Senior business analyst with Salesforce proficiency: $87,975

Again, both your location and knowledge base affect wages.

Rate Comparison: the USA vs. Europe

So, how much will you earn as a junior/mid-senior/senior Salesforce Business Analyst? Let’s compare the average yearly wages, according to the geographic factor.

In the United States, a business analyst starting salary is $102,457 (Junior Specialist), $117,992 for a Mid-senior Specialist, and $130,005 for a Senior professional. In comparison, a Salesforce business analyst salary UK starts at $58,30 (Junior), $76,64 (Mid-senior), and $85,63 (Senior). Meanwhile, a business analyst's Salesforce salary in Germany is between $57,12 and $94,91, and in France, from $45,42 to $75,12. In Australia, an entry-level Salesforce business analyst salary is $83,88, and a Salesforce senior business analyst salary is $106,63 per year.

salesforce Business Analyst salary

Since this is a high-tech and expertise-based position, the average Salesforce BA salary in the United States is over $100k annually. Meanwhile, the salary of a Junior specialist is typically around $102,457, while Mid-senior and Senior Business Analysts earn $117,992 and $130,005 on average, respectively. This is evidenced by Mason Frank International’s Salesforce Salary Survey, the largest independent Salesforce research worldwide.

In addition, today, there is a growing interest in collecting, storing, analyzing data, and increasing demand for business analysts. That means nothing more than the fact that salaries will be higher to meet the demand. According to Salesforce data, business analysts are showing a 24.2% annual growth, showcasing their big future.

From the above rate comparison between Salesforce business analysts located in different countries, it can be concluded that hiring specialists remotely looks reasonable, at least in terms of budget. Now, we will make sure of this.

Rate Comparison: Levels and Types of Cooperation

Now, let’s compare the freelance/local full-time/offshore/remote business analyst pay scale to understand which option of cooperation is the most profitable financially. It goes without saying that the most economical option is to hire a freelance specialist. This also is a very common practice around the world.

Here is a selection of average freelance Salesforce business analysts’ salaries worldwide:

All data was provided by

Now, let’s compare the rates of local full-time employees in the USA, U.K., France, and Australia depending on their skill levels.

  • USA. A permanent Junior specialist earns $102 per hour, while a Mid-senior local specialist earns $118 per hour, and a Senior full-time Business analyst makes $130 per hour.
  • UK. A permanent Junior specialist earns $59 per hour, a Mid-senior local specialist earns $77 per hour, and a Senior full-time Business analyst makes $86 per hour.
  • France. A Junior level specialist earns around $45 per hour, while the average pay for a permanent Mid-senior and Senior Salesforce business analyst is $57 and $75 per hour, respectively.
  • Australia. The average salary for a local full-time Salesforce business analyst is $96 per hour. The lowest wage is $84 per hour, and the highest salary for a Senior full-time specialist is about $107 per hour.

All data was provided by

The next comparison reveals the cost of remote specialists from Europe. Let’s compare the averages for each country.

All data was provided by and

As we have already stated, the average yearly compensation of a Business Analyst in the USA is $104K. In the following table, you can see the highest salaries in the USA, observed in different states and throughout various periods.

Business Analyst salary usa

Data provided by

Salesforce Business Analyst Hiring Guide


Obviously, this is the first step in finding a specialist.

Before proceeding directly to the search for candidates, it is crucial to determine clear expectations regarding the level of knowledge, skills, competencies, and qualifications that ideal specialists should have. And then, it is equally important to state all this in the job description. A well-written and correctly composed vacancy post will help you attract an experienced and qualified professional to your company. So, what should a great job description include?

  • Description of the position, brief information about the company, location.
  • Job type, salary, bonuses.
  • Position’s level and industry.
  • List of Salesforce business analyst job duties.
  • Roles and Salesforce business analyst responsibilities.
  • Preferred education, experience, certificates, and licenses.
  • Business analysis skills resume (strong and soft), basic qualifications, languages, other essential requirements.
  • Benefits, advantages, perks.
  • Contact information.


Having identified and prescribed the key requirements for potential employees, you are ready to move on to find them. Consider that it’s not enough to just post a vacancy and wait for responses if you want to find a worthy candidate. Specialized online communities, freelance websites, and even industry events or conferences (like Dreamforce Conference or Community meetings of Trailblazer) are places where you can find a Salesforce business analyst. However, the most common and popular place to find a specialist is the internet. Fortunately, the internet is full of people looking for all kinds of jobs. You will definitely be surprised by the number of websites, social networks, and resources that you will need to visit in order to find talent. Here are some of them:

  • Facebook Salesforce specialists groups.
  • Freelance websites (Upwork, Freelancer, Guru, Fiverr, PeoplePerHour, and so on).
  • AppExchange — a Developer Marketplace for Salesforce services.
  • StackOverflow — a forum for developers, where, among other things, you can find a candidate.
  • The Salesforce Business Analyst Summit — a community-led virtual event.
  • Toptal — an online search network for software engineers, programmers, and consultants.
  • Other sites specialized in the job search.

It is also important not to neglect the power of networking. Indeed, another — more — useful source of information is your friends, partners, and colleagues’ recommendations. Perhaps someone knows good specialists. Maybe someone has even worked with them before or just has suitable candidates in their resume database. Finding an expert with whom one of your acquaintances has already dealt is a great success. And remember, to find the best Salesforce business analyst remote or in-house, you need to combine as many search methods as possible.


So, you have selected the resumes of the specialists with a set of suitable skills/qualifications/cases, carried out test tasks, and picked several of the most appropriate candidates. It is the interview stage now!

This part of the employee search provides you the best opportunity to get to know the candidate for real and make sure that they truly meet your expectations, as well as defined Salesforce BA roles and responsibilities.

However, if the applicant should prepare, so should you in order to ask the Salesforce business analyst interview questions that will confirm that they are the best possible match. It can be a little tricky because of the specifics of the industry, but we are here to help you. So now, we’re going to talk about what you need to know before making an offer.

Check for a tech background

Relevant experience is an essential component of the ideal professional. Yes, it is all indicated in their resume, but now, it is necessary to talk about everything and discuss it in detail. So, what’s important here?

  • Salesforce’s skills and qualifications. Among them are general ones, which are the most common and most often found in job postings for Salesforce business analytics, as well as the special (technical) ones. General: communication, project management, organization, writing, detail-oriented, problem-solving. Technical and specialized: Salesforce platform, business analysis, data analysis, data management, scripting languages like SQL or Python.
  • Key activities. Communication, elicitation, documenting requirements, analyzing information, facilitating solutions, implementing solutions, and testing.
  • Project expertise. Any experience in creating a solution similar to the one the candidate is being hired for is an added benefit.
  • Industry expertise. Success areas and industry trends.

The most important thing at this stage is to determine all the professional characteristics of the candidate and understand whether they meet the assigned tasks and match all the requirements. The candidate’s background, the number of successfully realized projects, implemented solutions, applied approaches, used technologies, created products, and resolved challenges will all help you compose a portrait of a person as a business systems analyst Salesforce, reveal their professional level, and assess their chances of taking the position.

Ask about completed certifications and courses

At the beginning of this article, we said a few words about Salesforce certifications. Now, we will explain why they are so important.

Certificates of Salesforce for business analysts are a must-have. Indeed, a Salesforce professional should show formal proof of their competencies, which can be obtained through official certifications. There are different sorts of certifications, and each is awarded to an expert with a specific level of qualifications, skills, and expertise in a particular field. By the way, Salesforce business analysts’ fees are directly related to the certification they hold.

Here are some of the most popular certifications:

  • Salesforce Administrator — confirms the candidate’s admin skills.
  • Salesforce Consultant — attests of their experience in consultancy on all types of Salesforce solutions.

Having any of these certifications, or even several of them guarantees the specialist’s ability to demonstrate high professional achievements at any stage of the development and implementation of a Salesforce solution. Speaking about the prospects, there is an ongoing global change in the demand for Salesforce experts: administrators must now learn development skills to maintain their position in the job market.

Pay attention to the soft skills

Soft skills are often underestimated. Non-technical knowledge and personal qualities are by no means less important than tech expertise. That means that throughout the interview, you should also focus on this aspect. We have already talked a lot about the necessary soft skills, so this is just a reminder not to miss this aspect when communicating with potential candidates.

It is important to realize that the professionalism of a specialist is not only about their relevant background and hard competencies. It’s about so much more than that. And your task is to translate this understanding both into Salesforce Junior and Salesforce Senior Business analyst interview questions.


Hiring a specialist is never easy, but hiring a good professional is always difficult. The process of finding the right candidate is long, complicated, and resource-intensive, but it always pays off. A good Salesforce business analyst is critical to any business. This specialist is responsible for updating change management activities to improve customer service and enlarge efficiency, thus resulting in increased profits. This explains the importance of not just hiring a business analyst, but hiring the best one.

Compliance with all these recommendations should help you find such a specialist quickly. We wish you the best in this challenging search. And remember that the demand for Salesforce business analysts has never been higher. If you are still thinking, now is the time to act.

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Written by

Dmitriy Sorokin

Dmitriy is developing the company’s financial expertise and helps clients to automate their business process with the help of Financial Services Cloud.

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