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Why an Online Retail Business Needs Salesforce Commerce Cloud

Salesforce eCommerce cloud

Every business seeking growth and prosperity must not only offer quality products and services but also have a powerful presence on the Internet. This is because today's consumers are more likely to shop online than walk around malls or stores. In the past 6 months, almost 79% of users' purchases were made online using portable devices, showing that online shopping is widespread worldwide.

Having an ecommerce website provides plenty of benefits: 24/7/365 income potential, low financial investment, no geographic restrictions, active deals, campaigns, promotions, and more.

The global ecommerce market is expected to reach $18.89 trillion by 2027. Naturally, many businesses want to snatch a share of that revenue, so they need a single, unified platform that streamlines their marketing and online sales process. This is exactly what Salesforce Commerce Cloud is.

Introducing Salesforce Commerce Cloud

SCC is software as a service (SaaS) for online stores, offered by the world-famous company Salesforce. It is a best-in-class e-commerce CRM that provides a highly optimized e-commerce experience.

Salesforce e-commerce CRM features

With its multi-cloud architecture, Commerce Cloud delivers the scalability, reliability, and security necessary to compete in a rapidly changing market environment. This is because Salesforce Commerce Cloud brings together tools for analyzing marketing efforts, tracking sales, scaling up operations, and managing actions powered by artificial intelligence.

Data analysis

As a business grows, the volume of data increases. Finding a quick way to analyze this data is critical to getting reliable business results. AI collects data from a vast pool of buyers to provide predictive analytics, machine learning, and NLP for Salesforce users. The Salesforce AI offers Predictive Sorting, Product Recommendations, Commerce Insights, and a Search Dictionary to help companies stop worrying about whether their decisions are right because their data is always up to date. One unique thing about Salesforce AI is that it learns and gets smarter.

Improved shopping experience and personal approach

Einstein's next-generation AI, built into the Commerce Cloud, provides a smooth shopping experience for online buyers. It offers relevant product recommendations at every stage of the shopping journey and continuously generates forecasts at the proper time.

According to a study by Accenture and the Retail Leaders Association, 63% of consumers are interested in personalized tips. With Einstein's AI, businesses don’t need to manually process data to create a unique shopping experience for each client. Also, Einstein allows for a 26% increase in average order value when shoppers click on their product recommendation.

Intellectual marketing tools

With Commerce Cloud, sales teams can edit and share product information across catalogs, various categories, and even websites. This data can be managed in different languages ​​and multiple currencies, allowing for a more global business reach.

The platform allows you to offer customers the right range, products, and prices at the right time to maximize conversion rates and increase overall sales along with customer satisfaction without the cost of technical support. Combine it with Marketing Cloud and you have a turnkey solution for everything from paid ads and e-campaigns to social media integration and reporting for every touchpoint with your brand.

Customization

You can personalize Salesforce Commerce Cloud based on your assortment and target market. Salesforce not only offers a checkout process but also supports Apple Pay and other online payment platforms.

Mobile

In 2018, almost 61% of visits to the websites of retailers worldwide were from mobile devices, proving the need for mobile optimization of online stores. Many customers who use their smartphones to shop online are growing exponentially. With Salesforce Commerce Cloud and Mobile CRM, you have one-touch access to all your data from anywhere.

Flexible pricing

Salesforce eCommerce cloud pricing is designed to compete with online storefront solutions like Shopify Plus, Magento, or Bigcommerce. There are three main tiers—Starter, Growth, and Plus—whose prices vary according to the income of the business and the additional features required for the websites. Apps and add-ons, the size of the product catalog, and the number of storefronts can also affect the price.

Support and updates

Commerce Cloud comes with 24/7 support and resources. Users and teams alike can access the Trailblazer community and the Salesforce Help Portal. Salesforce manages the infrastructure itself, from updates to security fixes, ensuring the quality and operational efficiency of all systems.

Bonus: Integration with the Salesforce ecosystem

Last but not least, an investment in Salesforce eCommerce comes directly from integration with the world's leading cloud-based CRM platform. The true strength of an ecosystem lies in its ability to leverage all available data across all channels to offer customers what they want, when they want it.

Thus, with Commerce Cloud, you can:

  • Synchronize digital commerce with store operations, order management, and more.
  • Build strategic, AI-powered shopping experiences from anywhere, on any device.
  • Drive continuous innovation without delays, dependencies, or disruptions.
  • Quickly launch new sites and new promotions.
  • Offload IT operations to a single, scalable, and stable cloud.
  • Maximize productivity with centralized site management and automated tasks.
  • Easily explore new regions and enter the global market in record time, and so on.

Main features of eCommerce Cloud:

To simplify and streamline the entire sales process, Commerce Cloud offers a range of features specifically designed to transform the brand's interaction with its clients. Here are some of them:

  • Social media integration
  • One-touch payment
  • Store extensions
  • Content management
  • SEO flexibility
  • Product and pricing management
  • Advanced native search features
  • Targeted promotion management
  • Comprehensive email management
  • Wide customization options on the server-side

Salesforce eCommerce provides a single view of all the information you need in real-time—stores, customers, interactions, promotions, orders, products, inventory, prices, and more. This seamless eCommerce integration includes internal and mobile channels, with the option to add transaction management and merchandising. Salesforce Commerce Cloud provides everything you require for online inventory and maximizes efficiency by both B2B and e-commerce B to C users.

Salesforce B2C commerce and B2B commerce capabilities

The eCommerce opportunity is global and affects every customer, every product and service, and every transaction. Salesforce eCommerce Cloud offers B2C and B2B enterprises and small businesses a world-class platform that is ideal for eCommerce integration. Commerce Cloud can help streamline your shopping experience across all possible channels in everything from finding to purchasing and more.

Commerce Cloud is categorized into two separate products: B2B and B2C

  • B2B Commerce includes features specifically designed for this type of business model. The platform enables companies to track shopper behavior by combining CRM data with retail experience and to generate more revenue by providing shoppers with unique experiences. It’s more than a shopping cart; it enables quick reordering for frequent orders, sophisticated shipping features, a custom showcase theme for each account, multiple payment options, and negotiable prices for each account.
  • Salesforce B2C Commerce takes a mobile-first approach and provides easy customization and smart personalization to improve the client experience. Its rich feature set includes merchandising, marketing, content management, data mining, promotions, b2c direct tracking, order fulfillment, and client service. With Salesforce B2C Commerce, you can personalize purchases using AI, optimize conversion funnels, increase sales through mobile and social networks, and expand call center capabilities, access to digital storefronts, and order history.

Confession

Salesforce B2C eCommerce is used in more than 50 countries on thousands of websites. Online sales through B2C Commerce have exceeded $21 billion. Salesforce Commerce Cloud leads the Forrester Wave™ report for B2C Commerce Suites Q2 2020 and B2B Commerce Suites Q2 2020.

Both products have scored the highest possible ranks on AI and machine learning, product vision and roadmap, ancillary services, delivery and scalability ecosystem, customer acquisition, and product revenue.

Conclusion

Implementing SFCC eCommerce requires certain knowledge and skills that only specially trained people have. To get the most out of the program and unleash your full business potential, you'll need Salesforce certified developers who understand the SF architecture and programming language.

Ergonized is a Salesforce Certified Partner, with over 14 years of experience, that offers Salesforce eCommerce Cloud services including consulting and product development, external system integration, and AppExchange installation. Our team will implement and customize the platform with the proper functionality according to your unique needs, as well as provide ongoing maintenance, training, and website support.

The most important factor in running a thriving business in today's competitive marketplace is the ultimate customer experience, which Salesforce can deliver. Fast, easy-to-use Salesforce Cloud eCommerce solutions will increase your revenue and help you compete in your matter.

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Written by

Dmitriy Sorokin

Dmitriy is developing the company’s financial expertise and helps clients to automate their business process with the help of Financial Services Cloud.

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