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SAP vs. Salesforce – a Brief Overview of Two Mainstream CRMs

SAP vs. Salesforce: An Incessant Battle for Loyalty

The range of possibilities for current business technologies is expanding and turning to innovations. Timely modernization is vital for the development and maintenance of the business ecosystem. Recent trends show that businesses are banking on the following features: sales automation, digital commerce, customer service, and marketing automation. No doubt, CRM can provide them. They didn’t just automate sales but manage customer relationships with automated software tools.

A LinkedIn survey found that over 90% of professionals use these opportunities to close big deals, cut long sales cycles, and find them critical to close deals and increase revenue.

Therefore, the big players in the CRM market, such as Salesforce and SAP, are competing to provide the best optimized CRM solution that offers these four technological advances. As a result, the market for business apps, and for customer service, has transformed into a platform market.

Sap vs. Salesforce: Market Share in SaaS

Organizations have chosen SaaS CRM because it’s easier to implement, is cost-effective, and is more flexible in deployment, which has driven the growth of this market segment. Global IT spending is projected to be $3.8 trillion in 2021, an increase of 4% from 2020, according to Gartner, Inc. In 2020, 85% of total spending was for CRM software, where Salesforce dominates and owns 35.13% of the CRM market for its no-code approach to SaaS.

The market share of SAP is 0.90%, including the later entry into the cloud business. SAP hasn’t dropped out of the list because of the large number of users of its traditional software. Now they are being transferred to the cloud model. The creation of the SAP Hybris Service Cloud in 2019 allowed the company to oppose Salesforce.

Source: https://www.datanyze.com/market-share/customer-relationship-management--33/salesforce-vs-sap-crm

Salesforce and SAP CRM: Competitors or Motivators?

The similarities between SAP CRM and Salesforce are substantial. SAP and Salesforce are leaders in the CRM industry and are among the top 10 vendors on the market. Both offer sophisticated, customized offerings to meet a wide variety of business needs with premium advanced CRM features. These tools manage customer information for organizations with complex sales cycles that need to explode in competitive markets.

SAP and Salesforce replace the full suite of customized marketing, sales, and financial tools with a single integrated platform. Businesses want to have more integrated, customizable, and affordable demo systems and choose those to meet their needs. The confrontation between SAP c4c vs. Salesforce seems to be in the hands of market participants.

Sap Hybris vs. Salesforce Commerce Cloud: Capturing a Competitor's Sphere of Influence

The fundamental difference between SAP and Salesforce was the deployment method. SAP started out with on-premise software. Salesforce was one of the first to launch cloud software as a service and build a complete set of CRM solutions in the cloud. In its original production cloud, Salesforce linked ERP and sales data to move beyond its huge but limited CRM category. To achieve this goal, Salesforce has gained several additional applications and middleware offerings, and has gradually integrated them into the main CRM software.

SAP, albeit slowly, has also deployed cloud services to fill gaps in software services that existing CRM vendors cannot provide to customers. Hybris complements existing solutions with SaaS apps and microservices. SAP’s strategy to reach # 1 in CRM is to incorporate powerful SAP ERP data and insights into an updated CRM suite.

Salesforce vs. SAP CRM: Comparison of the Core Functionality

If you’re reading this, then you’re probably thinking about which is better: SAP vs. Salesforce? Although it would be more correct to ask “which one best suits you?” We will try to make this question easier by conducting a small comparative analysis of the capabilities of these two CRM.

Marketing functions Sap Sales Cloud vs. Salesforce

The Salesforce functionality is being more extensive than the functionality of the SAP Marketing Cloud.

Salesforce: Marketing Cloud suggests a full range of features - from multi-channel campaign management to basic email marketing. Its advantage is a better user experience and the ability to integrate with other cloud CRM.

SAP: C / 4HANA Marketing Cloud enables you to pull customer data from any channel and then aggregate that data into a single unified consumer view. SAP offers end-to-end marketing, but the user interface is not as good, although it has improved significantly in the cloud for customers. If the company uses the complex segmentation of transactional data, SAP may be the best choice.

Business analytics

Intelligence tools help organizations produce long-term decisions based on KPIs and specific data.

SAP: Using the Business Objects system, it can directly deliver business intelligence benefits with no separate business intelligence system. The only drawback is the limitation of extensiveness.

Salesforce: Offers a QlikView feature with a simple near real-time analysis customer interface. Dashboards and reports allow you to assess the state of your business. But don’t forget that this is a paid service.

Omnichannel solutions Sap Cloud CRM vs. Salesforce

Both CRMs offer good multi-channel customer experiences across multiple devices.

Salesforce: Commerce Cloud offers many features including merchandising, order management, and marketing, which are all integrated into a centralized platform.

SAP: SAP omnichannel approach fluently integrates all existing customer touch points. This provides clients with a coherent experience across all their devices on a single platform.

AI and Machine Learning

Salesforce: Einstein is an extra layer of per-user add-on that covers any app you purchase. It automates various routine tasks and is more advanced than AI from SAP.

SAP: SAP has implemented an underlying SAP HANA database that uses machine-learning algorithms to automate an extensive range of tasks across its portfolio. However, in terms of the availability of these capabilities in a CRM application, SAP is lagging.

Omnichannel solutions Sap Cloud CRM vs. Salesforce

Both CRMs offer good multi-channel customer experiences across multiple devices.

Salesforce: Commerce Cloud offers many features including merchandising, order management, and marketing, which are all integrated into a centralized platform.

SAP: SAP omnichannel approach fluently integrates all existing customer touch points. This provides clients with a coherent experience across all their devices on a single platform.

AI and Machine Learning

Salesforce: Einstein is an extra layer of per-user add-on that covers any app you purchase. It automates various routine tasks and is more advanced than AI from SAP.

SAP: SAP has implemented an underlying SAP HANA database that uses machine-learning algorithms to automate an extensive range of tasks across its portfolio. However, in terms of the availability of these capabilities in a CRM application, SAP is lagging.

Omnichannel solutions Sap Cloud CRM vs. Salesforce

Both CRMs offer good multi-channel customer experiences across multiple devices.

Salesforce: Commerce Cloud offers many features including merchandising, order management, and marketing, which are all integrated into a centralized platform.

SAP: SAP omnichannel approach fluently integrates all existing customer touch points. This provides clients with a coherent experience across all their devices on a single platform.

AI and Machine Learning

Salesforce: Einstein is an extra layer of per-user add-on that covers any app you purchase. It automates various routine tasks and is more advanced than AI from SAP.

SAP: SAP has implemented an underlying SAP HANA database that uses machine-learning algorithms to automate an extensive range of tasks across its portfolio. However, in terms of the availability of these capabilities in a CRM application, SAP is lagging.

Omnichannel solutions Sap Cloud CRM vs. Salesforce

Both CRMs offer good multi-channel customer experiences across multiple devices.

Salesforce: Commerce Cloud offers many features including merchandising, order management, and marketing, which are all integrated into a centralized platform.

SAP: SAP omnichannel approach fluently integrates all existing customer touch points. This provides clients with a coherent experience across all their devices on a single platform.

AI and Machine Learning

Salesforce: Einstein is an extra layer of per-user add-on that covers any app you purchase. It automates various routine tasks and is more advanced than AI from SAP.

SAP: SAP has implemented an underlying SAP HANA database that uses machine-learning algorithms to automate an extensive range of tasks across its portfolio. However, in terms of the availability of these capabilities in a CRM application, SAP is lagging.

Omnichannel solutions Sap Cloud CRM vs. Salesforce

Both CRMs offer good multi-channel customer experiences across multiple devices.

Salesforce: Commerce Cloud offers many features including merchandising, order management, and marketing, which are all integrated into a centralized platform.

SAP: SAP omnichannel approach fluently integrates all existing customer touch points. This provides clients with a coherent experience across all their devices on a single platform.

AI and Machine Learning

Salesforce: Einstein is an extra layer of per-user add-on that covers any app you purchase. It automates various routine tasks and is more advanced than AI from SAP.

SAP: SAP has implemented an underlying SAP HANA database that uses machine-learning algorithms to automate an extensive range of tasks across its portfolio. However, in terms of the availability of these capabilities in a CRM application, SAP is lagging.

Source: https://www.trustradius.com/compare-products/salesforce-com-vs-sap-crm

Conclusion

There is, in fact, no clear winner in the SAP CRM vs. Salesforce confrontation, since both solutions can meet the complex requirements of the corporate and digital ecosystem. Both tools enhance the standard CRM product, and each increases function when connected to AI tools. Both companies are dedicated to innovation and promotion of their products.

The tough choice between SAP or Salesforce sales tools depends entirely on your team’s situation, requirements, and ecosystem. If you want AI and a full-featured cloud stack, consider Salesforce. However, if you’re mulling over an AI-powered business stack, see SAP C4 / HANA. Its full integration with the back-office gives you a comprehensive solution without moving data between systems.

Average rating 4.9 / 5. Votes: 7

Written by

Dmitriy Sorokin

Dmitriy is developing the company’s financial expertise and helps clients to automate their business process with the help of Financial Services Cloud.

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