ExactData is a US based company, which provides customers with marketing data for B2C and B2B sectors. Few years ago these guys contacted us with an interesting challenge.
The thing was about improving selling efficiency.
ExactData uses 2 most influential data bases in USA. For B2C it’s Acxiom, and for B2B it is D&B. At least one Sales person had to be involved in the selling process. He or she must have find out the customer’s preferences and thus define the target audience that matched the customer’s needs. This indeed required a lot of time, so the selling process was not so efficient as it could have been.
And then we appeared on the scene. We had to develop a web application for automatization of the ordering process.
First of all, we got into the capabilities of D&B and Acxiom platforms and, going from that, created the project map. We decided to develop the general API for the online tool we called DataWidget. So, we succeeded in following:
Создан портал в котором могут регистрироваться и управлять своими аккаунтами Учебные заведения / Родители
Добавлена возможность поиска учебного заведения по определенным критериям
We worked on DataWidget online tool for 4 months. Once we finished and successfully launched the product, it resulted in following:
Extremely satisfied. Tasked with repairing a hacked WordPress site, they showed excellent communication and solved the problem quickly and expertly. Definitely recommended.
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