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Salesforce CPQ or Configure & Price & Quote Software is a valuable sales cycle optimization tool directly linked to CRM based on the Sales Cloud platform. CPQ transforms cumbersome and convoluted sales processes into cost-effective and productive activities and helps companies configure accurate product prices based on an ever-changing spectrum of data. Adding the Salesforce CPQ and billing reinforced by Salesforce Lightning is a way to leverage time and resources to increase sales productivity in small, medium, and enterprise organizations.

Sales optimization research conducted by CSO Insights among 1,000 companies around the world showed that introducing CPQ tools has led to significant growth in company revenues. Politico reported that the average contribution to revenues was 17%, while Mitsubishi showed that its ROI increased by 50%.

What are the benefits of Salesforce CPQ?

As the list of products and services grows, it becomes increasingly difficult for companies to identify up-sell opportunities, price, and track competitors’ deals. Failure to update the relevance of information in real-time leads to missed opportunities.

With CPQ software, sales cycles are shorter, pricing data is much more accurate, and upsell and picking opportunities are used more frequently. CPQ Salesforce offers specializations, add-ons, and configurations to help agents ask the unerring questions. Orders are processed faster, which increases sales.

You can use CPQ in parallel with CRM platforms, ERP programs, and other technologies to help ensure data integrity and accuracy. It’s used by companies with onetime sales, recurring billing, subscription pricing, and other popular revenue models.

CRM is great for tracking a prospect’s progress through the sales cycle and administering relationships after a deal is closed. But for complex pricing or a product bundle, CRM functionality is not enough. Because of this, many companies still use alternative methods that slow down the process. So what does Salesforce CPQ offer then?

Salesforce CPQ users have seen a significant return on their investment, and here's what it looks like in percentage terms:

Increase in Sales
Faster Quote Generation
Error Reduction

Salesforce CPQ capabilities

CPQ saves you time

CPQ saves you time

CPQ connects and synchronized with the database and fills in quotes and orders in your CRM. The process takes place with minimal effort and error and gives excellent results.

CPQ boosts the bottom line

CPQ boosts the bottom line

Shortening the sales cycle delivers more revenue as customers get exactly what they want. And integrating Salesforce CPQ with the powerful Salesforce Einstein app allows you to predict profit expectations and outcomes logically.

CPQ simplifies the sales process

CPQ simplifies the sales process

Any contact with the customer should be beneficial. Clear communication between buyer and seller will avoid erroneous suggestions for solutions or products.

CPQ streamlines the quoting process and pricing data

CPQ streamlines the quoting process and pricing data

CPQ apps can expect any possible pricing scenario and automate the quoting process. Sellers don't have to research and write each quote by hand. CPQ offers customized templates, which shortens the process to a few minutes. Optional integrated price optimization ensures a valid price at the right time.

CPQ standardizes processes and coordinates collaboration

CPQ standardizes processes and coordinates collaboration

The application brings together all industries of the enterprise, including sales service, finance, law, and standardizes all procedures, whether it is creating an order, receiving payments, sending invoices and quotes, auditing, or fulfilling orders. Many Salesforce partners are developing complementary solutions that can be integrated with CPQ, so the application is constantly improving.

Salesforce CPQ demo: How it looks

Want to get more details? In this demo, you will see Salesforce CPQ in process.


Salesforce CPQ: Pricing

Learn about editions and top features included in the subscription pricing Salesforce CPQ.

CPQ Plus
CPQ & Billing Growth
CPQ & Billing Plus
  • Configuration, Pricing, and Quoting
  • Price Book and Enhanced Product Catalog
  • Billed Annually
$75 user/month
CPQ Plus
  • Usage-Based Pricing
  • Enhanced Product Catalog and Price Book
  • Configuration, Pricing, and Quoting
  • Advanced Approvals and Order Management
  • Billed Annually
$150 user/month
CPQ & Billing Growth
  • Advanced Approvals and Order Management
  • Configuration, Pricing, and Quoting
  • Invoicing and Revenue Schedules
  • Enhanced Product Catalog and Price Book
  • Usage-Based Pricing
  • Billed Annually
CPQ & Billing Plus
  • Usage-Based Pricing
  • Advanced Approvals and Order Management
  • Configuration, Pricing, and Quoting
  • Complex Revenue Reporting
  • Enhanced Product Catalog and Price BookInvoicing and Revenue Schedules
  • Automated Payments and Allocations
  • Billed Annually

How We Can Help

The potential of the CPQ application will fully unfold in a fast-growing company. This cloud-based sophisticated tool will enable a company to operate from anywhere, on any device, anytime with a monthly subscription that scales to meet the company’s needs.

As one of Salesforce CPQ specialist, Ergonized has the technical insights into the successful deployment of Salesforce CPQ. The process comprises the following stages.

Identifying the unique business needs of the company

The customer communicates specific needs and the resources available to support the quote activity. Next, the scope and objectives of the project are analyzed and refined in order to draw up a schedule and identify project risks.

The technical part of integration and software installation

Armed with the information they need, our team will launch a safe and efficient CPQ system by overseeing rule setup and settings. We conduct CPQ testing in a sandbox environment and remove bugs before you work with the program.

Support and advice

Salesforce CPQ training is required for successful use. During the user acceptance stage, we advise on workflows and the most commonly used CPQ functions and tasks. Investing in Salesforce CPQ will good turn your business move toward a more efficient and profitable sales process.



Do I need CPQ?

You need a CPQ if you have thousands of products in your inventory and your sales reps can't quote customers without making big mistakes and losing leads over a long process.

What is a CPQ tool?

It's an extension of your customer relationship management platform that takes the most important parts of the sales cycle out of spreadsheets and puts them into an automated sales tool that delivers error-free quotes.

How much is Salesforce CPQ?

The price depends on the number of features and starts at $75 per user per month for a basic package. Edition CPQ Plus will cost $150 per user/month. Advanced CPQ & Billing Growth and CPQ & Billing Plus are priced upon request.

What is CPQ in Salesforce?

CPQ Salesforce is a sales tool for quickly and accurately quoting orders with any given product configuration scenario. CPQ apps are used in tandem with ERP programs, CRM platforms, and other business technologies to help ensure data accuracy and integrity.

Which is a Salesforce CPQ pricing method for products?

  • Salesforce CPQ adjusts and replaces the prices it gets from price lists using four proprietary pricing methods: list, cost, block, and percentage of the total.
  • Salesforce CPQ can also adjust or replace prices derived from price lists by using option pricing or batch pricing applied to bundled product options.

What does CPQ stand for in Salesforce?

Configure, Price, Quote, or CPQ is business software designed for sales teams that mediate between sales, design, manufacturing, and supply chain. CPQ is designed to provide accurate pricing based on additional features, settings, quantities, discounts, and rules.

What is Salesforce Billing?

Salesforce Billing is an add-on package that retrieves key records and information from Salesforce CPQ and retrieves the order record for billing, payment, and revenue recognition.

How do you implement CPQ?

Salesforce CPQ is a complex tool with many features, so it's best to start by implementing “out-of-the-box” features such as price lists, product catalog, product bundles, order management, and managed sales.

What is Tacton CPQ?

Tacton CPQ is an easy-to-use web-based solution that includes CPQ, product configurations, design automation, and 3D visualization. A powerful constraint-based configurator allows the platform to handle the most complex product structures.

What does Salesforce CPQ allow you to do?

The CPQ program allows you to apply prices per quantity, fine-tune and sell the correct product combinations, control discounts, and automate approvals.

What is CPQ certification?

Salesforce CPQ Specialist certification is based on practical knowledge of the Salesforce CPQ platform, its capabilities, object model, and administration of key functions.

What is Salesforce CPQ and billing?

Salesforce Billing is an add-on package that uses key records and information from Salesforce CPQ. After an order is placed in Salesforce, CPQ billing accepts the order and creates a record for the invoice, payment, and revenue.

Can you invoice through Salesforce?

Salesforce Billing gives you all the tools you need to automate your invoicing in a single platform without any manual spreadsheets.

How do I enable invoices in Salesforce?

Salesforce Billing allows you to create an invoice manually from a single order or to automate the invoice creation process with an invoice scheduler. Invoice schedulers evaluate unbilled order products based on user-defined criteria and create an invoice with invoice lines for each matching order product.

How do I access Checkout in Salesforce?

You can access Checkout at or by clicking the gear in the top right corner of Salesforce and selecting Manage Subscription.

What is an invoice in Salesforce?

Invoices display a list of purchased goods and services, as well as the total amount that the customer must pay. The invoice record itself contains important information such as balance, due date, and payment status. You can manage multiple date fields in Salesforce CPQ and Salesforce Billing to manage the number of invoices generated from an order, their billing dates, and order products converted to invoice lines.

How do I install Salesforce Billing?

  • Click the link to install, click "Continue".
  • Salesforce will ask you to allow third-party access. Select "I Agree".
  • Review the package components and click "Continue".
  • Select the level of security that will be given to users during installation.
  • Click "Install".

How do I install a Salesforce CPQ package?

Salesforce CPQ is installed on the platform using the installation links.

Is Salesforce CPQ a managed package?

Yes, Salesforce CPQ is a managed package and profile without sysadmin privileges does not have permission to click the Configure or Manage button.

How do I update Salesforce CPQ?

Salesforce CPQ now updates automatically. If you manually update any Salesforce CPQ org to the latest version, then all updates will happen automatically.

Why is CPQ important?

Because it allows companies to create accurate and well-tuned sales proposals for clients, including complex sales deals, and also harmonizes and centralizes the sales process and channels.
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