ABOUT Salesforce Marketing Cloud
Salesforce Marketing Cloud Features
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Over the past 8 years, we have worked with Ergonized on hundreds of different projects. Their team offers quick turnaround times, and high-quality work, and brings innovative ideas to the table. They have built programs that are now the backbone of our organization and continue to help us grow.
We had access to high-quality resources that know the ins-and-outs of the Salesforce platform. The product is live and has been functioning well. Ergonized, an agile team, has communicated consistently and responsively throughout the timeline.
Ergonized is responsive and delivers exceptional services. The team's comprehensive Salesforce expertise sets them apart from other vendors. Their knowledge and communication are impressive.
The company is encouraged by the initial results of the partnership but don't have enough data to share any results. The company was most impressed by the Ergonized team's knowledge and subject matter expertise which allowed them to find the best possible outcomes for every situation.
They fully invested in our partnership and were motivated to see it succeed. Ergonized was responsive and trustworthy, doing great work during the entire engagement. They’re continually improving the product, adding new features and components. Although the lead developer changed a bit, the team was still reliable and effective.
The Ergonized team has been my "go-to" for site redevelopment, including front-end migration to WordPress and back-end Symphony integration, upgrades, and mods. I have absolute faith in Arthur and the team for development and support. An added bonus is that they are cost-effective as well. Would highly recommend it if you are considering "offshore."
I have hired Ergonized more than a dozen times over the past 6 years to work on small and large programming projects and have never been disappointed. Arthur and his team are skilled, reliable, and trustworthy, and they do excellent work. They are willing to see projects through from start to finish and complete even the small details.
answer your questions
What is Marketing Cloud?
Marketing Cloud is a platform for managing customer journey, email, social media, mobile, advertising, content management and creation, online personalization, and data analytics.
Who is using Marketing Cloud?
These are both for-profit and nonprofit organizations, including the world’s largest consumer-facing companies such as Sony, HauteLook, and GE.
Can I choose Marketing Cloud products to buy?
There are several subscription plans to choose from. Our Salesforce Account Manager can help you determine which plan best suits your marketing strategy.
How does Marketing Cloud help companies become “customer companies”?
By leveraging a 360-degree view of each user, you will be able to engage customers with the correct messages in the right channel at the right time, leading to deeper and more meaningful relationships and delivering a premium personalized experience.
How does Marketing Cloud help marketers manage customer journey cycles?
Marketing Cloud combines customer data with real-time behavior to create smarter communications and interactions that respond and expect customer needs and propel customers along their individual journey.
What is the customer journey?
It includes all points of contact – from experience to interaction. Marketers create relevant content that scales across multiple channels to deliver a personalized client experience with marketing strategies that combine real-world and digital cases.
Where can I find prices?
Prices vary according to the individual needs of each client, and the package is tailored to your requirements and price considerations individually.
What are the benefits of Marketing Cloud?
Marketing Cloud exposes application data and functionality over the Internet, and users simply log into the app to share and collaborate on the relevant data and business processes.
What channels can I use to connect with customers with Marketing Cloud?
Whether email, mobile phone, social media, ads, apps, or the Internet are all used to interact in marketing, sales, and service.
How does Marketing Cloud help you map your purchase journey?
With it, you can plan and realize the interactions with certain groups of customers at each stage of their life cycle, based on specific customer wishes and your business goals.
How does Marketing Cloud provide email interactions with customers?
Marketing Cloud offers a lot of features to help you implement basic email marketing strategies or complex campaigns using Predictive Intelligence. You can create emails and send relevant messages during all customer’s life cycles.
How does Marketing Cloud help me manage my mobile marketing strategy?
You will engage customers by launching interactions at the right time and in the right place, create messages from pre-built SMS and MMS templates with useful tools. And GroupConnect, a new mobile messaging solution, expands the customer experience for group messaging apps.
Can Marketing Cloud help me manage my customers’ journey through our app?
Your apps can connect to Marketing Cloud, allowing you to consume data, connected products, and spaces. This includes sending emails, targeted advertisements, push notifications, and SMS messages with any data such as app usage or location.
What is a Social Studio?
Social Studio is a single interface with which you can easily manage your marketing strategy across any social channel.
What is Marketing Cloud’s relationship with major social networks?
Marketing Cloud maintains strategic partnerships with all popular social media platforms including YouTube, Twitter, Pinterest, Facebook, LinkedIn, and Google+.
How does Marketing Cloud deliver personalized experiences on websites?
With advanced web marketing tools like CloudPages, you can easily create, host, and measure the performance of dynamic web pages and personalized content with no coding skills.
How does Marketing Cloud use customer data to drive digital ad performance?
With Social.com, you can reach customers from any device or channel with personality-based targeting through Facebook or LinkedIn, and Active Audiences provides powerful tools for leveraging customer data you’ve already collected, such as purchase history, to deliver relevant ads to social networks.
What is predictive intelligence?
Predictive Intelligence makes decisions based on customer data and behavioral analysis to create and deliver relevant content to each customer without any manual effort.
What content management tools are available in Marketing Cloud?
Marketing Cloud includes tools to create, manage and track content across all available digital channels from a single location with the assignment of tags and content owners.
How does Marketing Cloud help achieve 1-to-1 personalization?
Individual personalization is possible through to a complete overview of each individual client. Every interaction – for example, opening an email, registering for a loyalty program, buying from a store – is analyzed in CRM.
How does Marketing Cloud make customer data actionable?
Marketing Cloud doesn’t just collect data – it makes it actionable in real-time with Journey Builder, which allows marketers to plan, optimize and personalize customer journeys across channels.
What metrics are available in Marketing Cloud?
Marketers can test various factors to optimize performance – frequency channels, messages, and combinations thereof.
In what ways does Marketing Cloud influence Net Promoter Scores?
These are increased customer satisfaction, more purchases and renewals, more referrals, and less churn.
What is Marketing Cloud’s contact model?
To create a personalized experience, you need data, that is, a contact model that includes a predictive analytics engine with prediction algorithms for the relevant content and offers for each customer in your database based on their history and actions in real-time.
How do I get technical support?
If you need technical support, please contact your Salesforce Manager. When a request is received, it will be assigned a level to help determine its priority.
Is Marketing Cloud part of Salesforce Customer 360?
Yes. Marketing Cloud is a component of Salesforce Customer 360 and can work with Sales Cloud, Service Cloud, Analytics Cloud, Community Cloud, and App Cloud.
What makes Marketing Cloud different from other clouds?
Marketing Cloud is designed for the marketing, sales, and service industries and focuses on a one-to-one customer experience across any device on every channel.
How does Marketing Cloud differ from traditional marketing automation tactics?
Its coordinated and targeted data-driven customer engagement.
Does Salesforce use Marketing Cloud for any of its own marketing campaigns?
Salesforce uses Marketing Cloud to deliver superior results across all business functions and to build relationships with new customers through increased product awareness, targeted communications and scale-out support. Marketing Cloud also supports Salesforce’s cross-channel social strategy and digital ad campaigns.