Salesforce Marketing Cloud

Marketing Cloud is a platform for managing customer journey, email, social media, mobile, advertising, content management and creation, online personalization, and data analytics.

These are both for-profit and nonprofit organizations, including the world’s largest consumer-facing companies such as Sony, HauteLook, and GE.

There are several subscription plans to choose from. Our Salesforce Account Manager can help you determine which plan best suits your marketing strategy.

By leveraging a 360-degree view of each user, you will be able to engage customers with the correct messages in the right channel at the right time, leading to deeper and more meaningful relationships and delivering a premium personalized experience.

Marketing Cloud combines customer data with real-time behavior to create smarter communications and interactions that respond and expect customer needs and propel customers along their individual journey.

It includes all points of contact – from experience to interaction. Marketers create relevant content that scales across multiple channels to deliver a personalized client experience with marketing strategies that combine real-world and digital cases.

Prices vary according to the individual needs of each client, and the package is tailored to your requirements and price considerations individually.

Marketing Cloud exposes application data and functionality over the Internet, and users simply log into the app to share and collaborate on the relevant data and business processes.

Whether email, mobile phone, social media, ads, apps, or the Internet are all used to interact in marketing, sales, and service.

With it, you can plan and realize the interactions with certain groups of customers at each stage of their life cycle, based on specific customer wishes and your business goals.

Marketing Cloud offers a lot of features to help you implement basic email marketing strategies or complex campaigns using Predictive Intelligence. You can create emails and send relevant messages during all customer’s life cycles.

You will engage customers by launching interactions at the right time and in the right place, create messages from pre-built SMS and MMS templates with useful tools. And GroupConnect, a new mobile messaging solution, expands the customer experience for group messaging apps.

Your apps can connect to Marketing Cloud, allowing you to consume data, connected products, and spaces. This includes sending emails, targeted advertisements, push notifications, and SMS messages with any data such as app usage or location.

Social Studio is a single interface with which you can easily manage your marketing strategy across any social channel.

Marketing Cloud maintains strategic partnerships with all popular social media platforms including YouTube, Twitter, Pinterest, Facebook, LinkedIn, and Google+.

With advanced web marketing tools like CloudPages, you can easily create, host, and measure the performance of dynamic web pages and personalized content with no coding skills.

With Social.com, you can reach customers from any device or channel with personality-based targeting through Facebook or LinkedIn, and Active Audiences provides powerful tools for leveraging customer data you’ve already collected, such as purchase history, to deliver relevant ads to social networks.

Predictive Intelligence makes decisions based on customer data and behavioral analysis to create and deliver relevant content to each customer without any manual effort.

Marketing Cloud includes tools to create, manage and track content across all available digital channels from a single location with the assignment of tags and content owners.

Individual personalization is possible through to a complete overview of each individual client. Every interaction – for example, opening an email, registering for a loyalty program, buying from a store – is analyzed in CRM.

Marketing Cloud doesn’t just collect data – it makes it actionable in real-time with Journey Builder, which allows marketers to plan, optimize and personalize customer journeys across channels.

Marketers can test various factors to optimize performance – frequency channels, messages, and combinations thereof.

These are increased customer satisfaction, more purchases and renewals, more referrals, and less churn.

To create a personalized experience, you need data, that is, a contact model that includes a predictive analytics engine with prediction algorithms for the relevant content and offers for each customer in your database based on their history and actions in real-time.

If you need technical support, please contact your Salesforce Manager. When a request is received, it will be assigned a level to help determine its priority.

Yes. Marketing Cloud is a component of Salesforce Customer 360 and can work with Sales Cloud, Service Cloud, Analytics Cloud, Community Cloud, and App Cloud.

Marketing Cloud is designed for the marketing, sales, and service industries and focuses on a one-to-one customer experience across any device on every channel.

Its coordinated and targeted data-driven customer engagement.

Salesforce uses Marketing Cloud to deliver superior results across all business functions and to build relationships with new customers through increased product awareness, targeted communications and scale-out support. Marketing Cloud also supports Salesforce’s cross-channel social strategy and digital ad campaigns.